Social audio platforms like Clubhouse and Twitter Spaces are taking the world by storm. These live audio chat rooms allow people to have free-flowing conversations on any topic imaginable.
While social audio started out as a way for people to connect during the pandemic, it has quickly evolved into so much more. Now, thought leaders host rooms to discuss ideas, friends gather to socialize, and businesses leverage social audio to grow their brands and engage with customers.
So what exactly is social audio? And more importantly, how can you use it to benefit your business?
What Is Social Audio?
Social audio refers to live audio discussions that take place within social media apps and platforms. Some key features of social audio include:
- Live audio chatting – Multiple speakers can talk in real-time, similar to an interview or panel format. Listeners can tune in live or listen to recordings later.
- Ephemeral chats – Conversations are not recorded by default. The fleeting nature adds to the intrigue and spontaneity.
- Interaction – Listeners can virtually “raise their hands” to join the chat or send messages to speakers and other listeners.
- Public or private rooms – Rooms can be open to the public or limited to certain speakers and listeners.
Some leading social audio platforms besides Clubhouse include Twitter Spaces, Spotify Greenroom, LinkedIn Live Audio, and Stereo. Facebook is also launching its own Live Audio Rooms.
No matter the platform, It allows people to meaningfully connect through voice-based conversations. Much of its appeal comes from the ability to connect with others worldwide in real time based on shared interests.
Benefits of Social Audio for Business
This presents immense opportunities for businesses to engage with current and prospective customers. Here are some of the key benefits of the it for business:
- Increase Brand Awareness
By hosting these rooms related to your business, you can organically spread brand awareness to a wide audience. People who appreciated the conversation may check out your products or services afterward.
- Showcase Thought Leadership
Social audio provides a space to establish your brand and employees as thought leaders on important topics. Share your insights, perspectives, and expertise to attract your ideal audience.
- Generate Leads
These rooms related to your offerings allow you to generate and qualify leads in real-time. And most platforms provide tools to follow up with interested listeners later.
- Improve Customer Relations
The live, conversational format of social audio fosters authentic customer interactions. Engage your audience in a fun and memorable way.
- Gather Feedback
These rooms give you direct access to your target audience. Solicit product feedback, feature requests, testimonials, and more.
- Humanize Your Brand
Putting real human voices behind your brand helps customers connect with it. It provides a platform to share stories and build relationships.
How to Leverage Social Audio for Business
Here are some tips to help you successfully incorporate social audio as part of your Social Media Marketing Services and customer engagement strategy:
- Pick the Right Platform
Research each social audio platform and join the one(s) where your audience is most active. Twitter Spaces and Clubhouse are popular options to start.
- Define Your Goals
Know exactly what you want to achieve from audio before diving in. Do you want to boost brand awareness? Generate leads? Improve customer service? Define your goals upfront.
- Host Engaging Rooms
Create room topics that resonate with your audience and encourage discussion. Share stories, ask questions, bring on special guests, and moderate effectively.
- Promote Your Rooms
Leverage your other social media channels, email lists, and existing followers to drive attendance for your rooms. Create promotional posts and send out calendar invites.
- Analyze and Improve
See what room topics, times, discussion formats, guests, etc. perform best. Double down on what works and switch up what doesn’t.
- Frequently Engage
Don’t just stop by audio when you have something to promote. Regularly host rooms to organically build an interested following over time.
- Follow Up Afterward
Always have a system to follow up with interested listeners you connected with in rooms via email or social media. Also, continue providing value.