When it comes to link building in 2024, you can’t rely on shady tactics like buying links or joining private blog networks. 

Why because, search engine of Google’s algorithms have become too sophisticated, and such practices will only harm your search rankings. 

Instead, you need to focus on white-hat, strategic link building that creates value and nurtures real relationships. So, here are 10 link building strategies you should prioritize.

1. The Skyscraper Technique

With this approach, you start by finding a piece of content that has attracted numerous high-quality backlinks. 

Your goal is to create something even better on the same topic — an ultimate, definitive guide that becomes the new go-to resource. 

Let’s say you notice that a blog post titled “25 Email Marketing Tips” has earned hundreds of backlinks from authoritative marketing sites. 

You could create a more comprehensive guide called “The Ultimate List of 100 Email Marketing Best Practices” that becomes the new definitive resource on the topic. 

Once published, you’d promote your superior 100 tips guide to the same bloggers, influencers, and websites that had previously linked to the outdated 25 tips post. 

Since your content is much more thorough and valuable, many of those sites would be incentivized to update their old links to point to your skyscraper guide instead.

2. Resource Link Building

Think about free tools, templates, calculators or other resources you could create that would be genuinely useful for your target audience. 

For example, if you’re in the marketing niche, you might build a free email subject line testing tool. 

Once you have your resource ready, you’ll promote it through your own channels like youtube, instagram etc and to relevant bloggers and influencers, who will ideally link to it from their own websites and content.

3. Guest Posting

Let’s say you run a website about healthy meal planning and recipes. You could reach out to several popular food/cooking blogs and websites to offer to create a guest post for them. 

For example, you might pitch the idea of a 2,000 word guide titled “How to Meal Prep Like a Pro” to a site like FoodNetwork.com or SeriousEats.com.

If the website accepts your pitch, you’d write that in-depth guest post full of valuable tips and insights related to meal prepping. 

In exchange for providing that helpful content for their audience, the website would allow you to include a contextual author bio or link back to your own site at the end of the article.

The key is targeting sites that have high domain authority and are well-respected sources in the food/cooking space. 

A link from an authoritative site like those carries much more weight for SEO than a link from a small, unknown food blog. It boosts your credibility and can drive referral traffic too.

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4. Ego Baiting

Let’s say you run a marketing blog for digital agencies and consultants. You can create a content piece titled “The 15 Most Innovative Digital Marketing Company to Watch in 2024.”

In the post, you’d highlight and rank 15 leading digital marketing agencies that are doing exceptional work and pushing the industry forward with their innovative strategies and campaigns.

Once the post goes live on your site, you’d then share it directly with the 25 agencies you featured, tagging them on social media and emailing the company leaders. Since you’ve shined a spotlight on them as influencers and innovators, most will likely be flattered by the recognition.

As a result, many of those agencies will share the post through their own online channels – their company blog, social accounts, email newsletters, etc. And when they share and link to your post, you earn valuable backlinks from authoritative sources in your industry.

The ego bait of being named to a noteworthy list like this taps into people’s natural desires to be recognized as experts and influencers. If executed well, it’s an effective way to earn high quality backlinks.

5. Broken Link Building

With this tactic, you use a tool to scan websites and identify broken links — pages that no longer exist or resources that are no longer available. Imagine, you run a website that offers tips and resources for new parents. 

You could use a tool like “Check My Links” to scan other parenting blogs and websites to find instances where they are linking to pages or resources that no longer exist or are outdated.

For example, you might discover that several sites have links to a fun “Baby Names” exploration tool that was taken down a few years ago when that company went out of business.

You could then recreate that tool yourself, making an even better, more comprehensive baby names app or database as a replacement resource. Once ready, you’d reach out to the owner of those parenting sites to let them know their current baby names tool link is broken.

You’d explain that you’ve created an excellent, up-to-date substitute resource and offer it as a better replacement for them to link to instead. Since broken links create a poor user experience, many site owners will appreciate you making them aware of the issue and happily revive that link using your new resource.

In this way, you earn high quality backlinks to your content from relevant websites, simply by finding and fixing their broken links with your superior resource.

6. Digital PR and Brand Mentions

You have to set up alerts to track any time your brand, product, company, or key employees are mentioned online, whether that’s in articles, reviews, social media posts, or anywhere else. 

Anytime you come across an unlinked mention, reach out and politely ask the author or website to add a hyperlink back to your site. It’s an easy way to turn those mentions into valuable backlinks.

7. Local Link Building 

If you have a local business or are pursuing a local SEO strategy, focus on earning links from local organizations, communities, directories, sponsorships, and regional publications. Become active in your local community, build relationships with nearby businesses and groups, and you’ll uncover plenty of local link opportunities.

8. Optimizing Internal Links

Don’t overlook your own website as a source of valuable link juice. An optimized internal linking structure that uses contextual, keyword-rich anchor text can boost your SEO Services and help search engines better crawl and understand your site’s content. Audit your internal links regularly and make improvements.

9. Content Promotion and Outreach

Simply publishing quality content isn’t enough — you need a solid promotion strategy too. Promote your content through blogger outreach, strategic social media sharing, engaging online communities in your niche, and even old-fashioned email outreach. As others discover and appreciate your material, you’ll open the door to earning links from their websites and content.

10. Link Intersect  

With this technique, you analyze the backlink profiles of your competitors to identify sites and domains that are linking to them but not you. Create a list of the most relevant opportunities, and then pursue a targeted link building campaign to earn links from those same domains and close the gap with your competitors.

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