What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your content to rank higher in search engine results pages and increase the organic traffic to your website. The content that benefits from SEO include websites, blogs, and infographics. SEO is evolving, but definitely not dead! And certainly, it is much more than just keywords. In this article SEO services Dubai will discuss why SEO is still imperative and highly relevant for a successful digital marketing campaign.
What are the types of SEO in digital marketing?
Best SEO company Dubai, UAE uses different SEO techniques to generate quality traffic to your website. These include:
- On-page SEO: It focuses on the content that exists “on the page” when looking at a website. It comprises keywords in your content and their intent. Your content should answer pertaining questions for your audience to rank higher on the search engine results pages (SERPs).
- Off-page SEO: It focuses on inbound links, also known as Backlinks. The numbers of publishers that link to you affect how highly you rank for the relevant keywords, especially if these publishers are an authority in the domain. Ensure you are also backing up this content with high quality & relevant Backlinks. It helps you to rank high.
- Technical SEO: It focuses on the backend of your website. The code, image compression, structured data, and CSS file optimization are all technical SEO. The main aim is to increase your website’s loading speed and decrease the bounce rate. An increased bounce rate leads to a lower ranking.
Why your business needs SEO?
SEO Services Dubaiwill augments your other digital marketing campaigns with SEO and ensures that your content is solving your customers’ problems. It will establish you as an authority in your domain and thus increase your brand value and online presence, all thanks to SEO.
Is SEO still relevant?
SEO is still important in the 2021s. It is crucial for the long term strategy. SEO has become a bit of a controversial topic because many SEO agencies don’t really know what they are doing & simply rely on coincidental gains in traffic. If traffic goes up they will take credit, and if it goes down then it’s “Google’s fault”. Top SEO company in Dubai works with latest trends in SEO to make it efficient and relevant. Some of the upcoming trends are:
Demand for content in Vernacular languages
There are many first-time internet users, especially on social platforms. The websites will see tremendous growth if they offer their content and services in vernacular languages. It is especially true in a multilingual country like UAE.
Storytelling is an impactful way to engage and connect with customers. If done in native languages, the outcome is very personal and unique.
Augmenting SEO for offline businesses
It is a myth that e-commerce will take over digital stores. It especially isn’t true for businesses that rely heavily on location, like hotels, restaurants, and auto dealerships. Digitalization will augment these businesses to get more visitors. Even today more than 95% of business in the UAE is offline. Top SEO company in Dubai will help your brand to trace and identify which online ads can be attributed to driving in-store foot traffic. The start of the next decade will likely see a lot of offline brands in the digital space. They will come online to use SEO tools, engage with customers better and drive sales insightfully. Don’t miss the bus and hop in with Best SEO Company in Dubai for a holistic SEO campaign.