Content marketing can be challenging. It’s not easy to keep readers coming back for more and building up your reputation as an authority in your industry. But there are a lot of steps you can take to make it more likely to succeed.
One way you can help your content marketing efforts is by tracking the metrics that show how well it is going.
This blog will show you a few SEO Metrics to know if your Content Marketing is Going Well.
SEO Metrics to know if your Content Marketing is Going Well
There are a lot of metrics that you can use to track to see if your content marketing is going well.
Increase in organic traffic
If you’re able to increase your organic search traffic, that means the people are finding your site organically. This is a huge win.
The longer it takes for visitors to load your page and interact with it, the less likely they’ll be to stay and engage with what you have to offer. Bad page speed can result in lost conversions—or even worse, an abandonment of the site altogether.
This is especially important if you’re looking at increasing organic search traffic. If users can’t easily find what they’re looking for on your site, they’ll leave and never come back. And, they won’t tell others about their experience either!
Average time on page
This metric shows how long visitors stay on your site before leaving. A longer average time on the page means more engagement from visitors. They may not purchase immediately but will definitely consider doing it later down.
This metric shows how often visitors leave your site without visiting any other pages. A high bounce rate can indicate that users didn’t find what they were looking for. But it could also mean that they simply weren’t interested in anything you had to offer.
The lower the bounce rate, the better! That means users who come to your site are more likely to stay and interact with other pages on it.
It is one of the most important SEO Metrics to know if your Content Marketing is Going Well. It can be used as an indicator of how well you’re doing in terms of reaching out to visitors and getting them to take action. This metric shows how many people who land on your site actually convert into customers or subscribers. The higher this number is, the better!
CTR is a metric used to measure how many times your content has been clicked on. The higher the CTR, the more people are clicking on your content. In other words, it’s a good indication that you’re getting people to see your content and engage with it.
Session – A number of unique visitors to your site per session
This metric is important for measuring how well your content is performing on the search engine results pages. Also, you want to know how many people are coming to your site when they search for something related to what you’re writing about. So this is a good way to measure that.
Sources of traffic such as search engines, social media, direct links and other traffic sources such as referral links or ads. This is a great way to see what’s driving the most traffic to your site. You might want to focus more on one particular source, such as search engines or social media, depending on what you’re trying to achieve.
If you can find out what is driving traffic to your site, it will help you decide where to allocate your time and energy. For example, if you notice that a lot of people are coming from social media sources like Facebook or Twitter, consider writing more content related to those topics.
Backlinks mean the number of backlinks from other websites linking to your site. But, keep in mind that the backlinks should come from high-quality websites.
Moreover, it’s also a sign that others are finding value in what you’re publishing on your site. If someone else links to it, then other people may find it useful too. You can even use SEO tools to see how many backlinks each page of your site has and which ones are driving the most traffic.
Goal completions – Percent of goals completed for each goal type
You can use this metric to see if you’re reaching your goals and how successful you are at achieving them. For example, if you notice that only 50% of your goal completions are from social media sources, consider writing more content related to those topics. You might also want to focus on one particular source, such as search engines or social media, depending on what you’re trying to achieve.
Percentage of new sessions
This metric tells you how many people are coming back to your website after reading something new, as opposed to returning for the same reason.
If you’re getting a lot of new visitors but not a lot of repeat visitors, this means that the content was probably too heavy on the sales pitch and not enough on the value proposition. Otherwise, it may mean that there wasn’t enough variety in what you were offering at all.
Pages per session
This metric tells you how many pages people are browsing during a session. If this number is low, it means that people aren’t getting enough value out of your content. And, they’re not reading anything, or they’re only reading one thing on your site. If it’s high, that means people are digging deep into what you have to offer and learning more about the topic as a result.
This is one of the last SEO Metrics to know if your Content Marketing is Going Well. The number of unique pages visited from search engines, social media, and other sources. This is a good metric to use if you want to see how many people are finding your website and how they’re finding it.
For example, if you’re trying to drive traffic from social media sources, monitor the number of entrances made by clicking on links in your posts. You can also see what content is compelling enough for people to click through and visit your site. From there, you can decide which types of content will help you reach your goals more efficiently.