Google has recently introduced two new core web vitals that website owners and developers should pay close attention to. These two new metrics, known as TTFB (Time To First Byte) and INP (Input Delay), are critical components in determining a website’s user experience and search engine ranking.
In this blog post, we will delve into what these metrics mean, why they are essential, and how website owners can optimize their website’s performance to meet Google’s Core Web Vitals criteria.
What Are Core Web Vitals?
Core Web Vitals is basically a set of measurements that Google considers to be really important when it comes to a webpage’s overall user experience.
There are three specific measurements that makeup Core Web Vitals
- Largest contentful pain (LCP)
- First input delay (FID) and
- Cumulative layout shift (CLS)
To assess the user experience quality of a website, Google includes Core Web Vitals as a component of their “page experience” score..
So, it’s really important to keep an eye on these measurements to ensure that your website is meeting Google’s standards.
Why Are The Core Web Vitals Important?
Core Web Vitals are important because they measure how users experience your website. And, Google uses these measurements as a ranking factor.
Basically, Google is looking for three things
- Page loading speed
- Interactivity or responsiveness and
- Visual stability
So, it’s not just about having good content on your website. You also need to make sure that your website is fast, easy to use, and visually stable.
With each new Google update, it’s important to make sure that your website meets all of these standards so that you can rank higher in search engines.
So, if you want to improve your website’s Core Web Vitals, you have a few things to do.
For example, you can make sure that your website is mobile-friendly, ensure that all of your pages are secure, and remove any pop-ups that might be getting in the way of your users’ experience.
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Google Has Recently Added Two More – INP And TTFB
INP stands for Interaction to Next Paint, which measures how quickly a page responds to user interactions.
This metric is designed to give an overall representation of a page’s interaction delay, based on a sample of the longest interactions that happen when a user visits the page.
If a page has less than 50 total interactions, INP takes into account the interaction that has the worst delay.
On the other hand, TTFB stands for Time to First Byte, which measures the length of time it takes for the server to respond to a request.
This metric is important because it represents the server response time required for the DNS, socket, and SSL negotiations.
Google recently added TTFB as a new metric. It is important for SEO professionals. Because with the help of it, they can effectively measure how their site performs at the server level.
It’s interesting to note that TTFB is actually the most important metric for websites. Because it’s the most significant factor in determining how quickly page loads.
How To Optimize INP And Improve TTFB Of Your Website?
Let’s start with INP optimization. One thing you can do is minimize the use of third-party fonts and instead use system fonts, as this can help speed up your website.
Additionally, removing unused code and simplifying page styles and layouts can make it easier for your website to render, which can also improve the speed.
Another key factor in INP optimization is image size.
By optimizing your image sizes, you can make your website load faster and improve the user experience.
You can do this by compressing images, resizing them, or using other techniques that reduce the file size of your images.
It’s also important to conduct a Core Web Vitals test to see how your website is performing and identify areas for improvement.
Moving on to time to the first byte, there are several strategies you can use to improve this metric.
One way is to apply better coding practices that can help reduce the time it takes for your website to load.
Additionally, reducing the number of HTTP requests by removing unnecessary images and minimizing the file size of remaining images can help speed up your website.
Another strategy to consider is implementing a Content Delivery Network (CDN). It allows visitors to download data from the closest network node, reducing page loading time.
Choosing a dedicated Managed Service Provider (MSP) and a fast host server that offers quick support and superior security can also improve the time to the first byte of your website.
Finally, it’s worth noting that responsive website design services can also help improve both INP optimization and time to the first byte.
By considering all of these factors, you can ensure your website provides a fast and seamless experience for your visitors.
Why Should You Partner With A Technical Seo Company To Optimize Your Website?
Are you familiar with the latest updates in SEO? With the constant evolution of the digital landscape, it’s important to adapt your SEO efforts accordingly.
Google’s Core Web Vitals and Page Experience update have made website user experience a crucial ranking factor.
Two important metrics used to measure user experience are INP and TTFB, which can significantly affect your website’s ranking.
Websites with technical issues such as slow page load times, poor mobile experience, and improper redirects can be penalized by Google.
This can lead to lower-ranking positions and decreased organic traffic.
Therefore, it’s important to monitor your web performance by tracking TTFB and INP, along with other Google Core Web Vitals.
By doing so, you can identify issues and take actionable steps to improve user experience.
A delay in page load time can increase the probability of bounce rate, resulting in lost leads.
To avoid this, you can track Google ranking signals and boost website performance with BEglobal technical SEO services. Their team of experts can help you optimize for the Google Page Experience update and Core Web Vitals.