You are running a business and you want to get the word out about your company, products, or services. Right?
You know you need to market yourself, but traditional PR seems kind of outdated.
Everyone is online these days – shouldn’t your PR be digital too? This is where digital PR comes in. But what exactly is it and how can it transform your business?
Let’s take a closer look at how digital PR builds domain Authority and drives business growth.
Digital PR – Definition
First things first, digital PR is a modern form of public relations that focuses on promoting your brand online and via social media rather than through traditional media platforms.
The idea is to connect with your audiences, build lasting relationships, and increase visibility where people are actually looking on the internet.
So instead of trying to get a newspaper article written or get a spot on the local radio station, you’ll create blogs, viral content, social campaigns, and leverage influencer partnerships.
You get the idea of getting attention online and through social media channels instead of traditional outlets.
It’s All About Being Discoverable
One major goal of digital PR is to help customers discover your business organically when they are searching online.
Whether through search engine optimization (SEO), thought leadership content, or social media, quality, and relevant online visibility are key.
If someone searches for a product or service you offer, you want content that shows up in those searches that points them to your business.
And that relevant content should establish your expertise and credibility in their eyes. This organic discoverability is extremely valuable for driving the right customers to your website over time.
Thought Leadership Establishes You as an Authority
Thought leadership content is a major part of digital PR. This involves creating blogs, articles, guides, videos, and more that provide value, educate people, and highlight your niche knowledge.
Instead of a traditional press release that may get ignored, you can publish in-depth thought leadership content that gets readers’ attention.
By consistently publishing quality, insightful content, you establish domain authority and expertise.
Readers start seeing your business as a trusted leader in your industry. And naturally, that makes them more likely to buy from you down the road.
Build Real Connections on Social Media
While thought leadership pulls visitors to your website, social media marketing company pushes your brand out to audiences.
A strategic social media presence puts you in front of relevant followers daily. And it’s a chance to foster real connections by providing value, responding to comments and questions, and participating in your niche’s online community.
Instead of interruptive ads, you can organically capture people’s interest with behind-the-scenes content, fun games, and contests, or discounts exclusive to social media followers. Going beyond the hard sell this way builds relationships and loyalty.
Influencer Partnerships Expand Your Reach
Teaming up with influencers related to your niche allows you to tap into their engaged follower base.
Instead of trying to grow an audience from scratch, collaborating with influencers gives you access to their established community.
Whether asking influencers to review products, co-create content, or post about your brand, their recommendation holds a lot of weight in their followers’ eyes.
The right influencer partnerships lead to more brand exposure, website traffic, sales, and valuable backlinks too.
Go Beyond the One-Off Press Release
While a press release was once something to trumpet your news far and wide, modern buyers see right through what are often thinly veiled sales pitches.
Digital PR relies less on interruptive promotion and more on value-focused, relationship-building content.
Instead of using digital PR tactics just to announce something self-serving, have it be part of an integrated strategy.
Use a variety of organic, relationship-based outreach to establish authority, stay top of mind, and ultimately drive the right traffic to your website over time.
Yes, Digital PR Can Transform Your Business
By now it should be clear that digital PR works quite differently than traditional public relations. And it can have a massive influence on your business when done right.
Will it happen overnight? Of course not – organic growth takes time. But using digital PR to better reach, engage, and convert buyers can pay dividends in the long run.
If you aren’t investing time and resources into digital PR, your brand likely isn’t showing up online and socially when prospective customers are actively searching and discovering.