Have you ever come across a website with a large, striking image at the top of the page? And, is that immediately grabbing your attention and drawing you in? That’s a hero image!
Hero images are a popular design trend used by many websites, and for good reason. They’re effective in capturing the attention of visitors and creating a memorable first impression.
In this blog post, we’ll take a closer look at what hero images are, why they work, and how you can use them to improve your website.
What Are Hero Images?
A hero image is a large, visually stunning image that sits at the top of a website page, usually above the fold.
It’s designed to be the first thing visitors see when they arrive at your site, and it’s meant to make a strong first impression.
Hero images are often accompanied by a catchy headline or tagline and a call-to-action button to encourage visitors to take action.
Why Do Hero Images Work?
There are several reasons why hero images are so effective at capturing the attention of visitors:
They create an emotional connection: Hero images are designed to evoke emotion and create a connection with visitors. A striking image can evoke feelings of joy, excitement, or even nostalgia. So, this will make visitors more likely to remember your site and come back in the future.
They communicate your brand’s message: A well-designed hero image can communicate your brand’s message in a visual and memorable way. You can make a strong first impression on visitors and set the tone for their entire experience on your site by using a powerful image.
They improve user engagement: Hero images can also improve user engagement by creating a more visually appealing and interesting experience for visitors. A boring, text-heavy website can be off-putting, but a hero image can break up the monotony and keep visitors engaged.
How To Use Hero Images In 2023?
Now that you understand what hero images are and why they are effective. So, let’s talk about how to use them on your website.
Here are a few tips to help you make the most of this powerful design tool:
Use Hero Images To Set The Tone
When someone visits your website, you want them to get a sense of what your brand is all about right away.
A well-chosen hero image can help you do just that.
For example, if you run a surf shop, you might choose an image of a beautiful beach with waves crashing against the shore.
This would instantly convey a sense of adventure, fun, and relaxation – all things that people associate with surfing.
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Make Sure Your Hero Image Is Relevant
Your hero image should be visually striking, but it should also be relevant to the content on your website.
For example, if you run a bakery, a hero image of a smiling child eating a cupcake might be adorable. But, it wouldn’t necessarily convey what your business is all about.
Instead, you might choose an image of a beautifully decorated cake or a baker at work in the kitchen. This would give visitors a better idea of what they can expect from your business.
Use Hero Images To Highlight A Specific Product Or Service
If you have a particular product or service that you want to showcase, a hero image can help you do that.
For instance, if you run a web design company and you want to highlight your mobile app development services, you might choose an image of a person using a smartphone or tablet. This would immediately let visitors know that you specialize in mobile app development.
Keep Your Hero Image Simple
While a hero image can be visually striking, it’s important not to overwhelm your visitors with too much information. Make sure your hero image is simple and uncluttered, with plenty of whitespace around it. This will help draw visitors’ attention to the most important elements on the page, such as your call-to-action buttons or your product listings.
Make Sure Your Hero Image Is High-Quality
Finally, it’s important to choose a high-quality image for your hero image. A blurry or pixelated image will make your website look unprofessional and amateurish.
Make sure your image is sharp, clear, and well-lit, with a high resolution. If you’re not sure where to find high-quality images, consider using a stock photos site like Shutterstock or iStock.
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