You may have heard about using AI tools to automatically generated content for your website.
It seems like an easy way to quickly create lots of articles and blog posts. But be careful – Google doesn’t like websites that use auto-generated content. Their guidelines say this type of content goes against their rules.
So before using an AI tool to make lots of content, understand that Google could penalize your site if you overdo it.
They define this as any content that is produced without a human author creating it or substantively editing it.
That includes everything from spinning existing articles to using AI tools to fully generate new content from scratch.
While the tech behind Automatically Generated Content keeps improving, Google can still easily identify it through semantic analysis and other detection methods.
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Why Google opposes the Automatically Generated Content?
It lacks originality and creativity. AI tools, no matter how advanced, simply cannot replicate the originality and creativity of human writers.
They rely on analyzing and mimicking existing patterns in language, which results in content that is formulaic and lacks a unique perspective.
Google wants to reward sites with truly useful, interesting, and engaging content.
It is on meaning and purpose. Much auto-generated content fails to communicate real meaning, insight, or purpose.
It’s created to game the system rather than provide value to readers. Google frowns on content that has been optimized solely for ranking purposes rather than to benefit users.
It needs more expertise and authority. Auto-generated content isn’t created by real experts on a topic, so it needs more true authority and expertise.
There’s no guarantee the content is accurate, up-to-date, or insightful. Google wants pages that clearly display expertise and depth of knowledge.
It creates a poor user experience. Pages of mediocre auto-generated content create a lousy experience for site visitors.
The content doesn’t engage or satisfy searchers’ needs, so they end up frustrated and bounce back to the search results.
Google monitors engagement metrics and wants sites to satisfy search intent.
It violates Google’s quality guidelines. Auto-spun content, bloated pages purely optimized for keywords, and other forms of low-quality auto-generated content directly violate Google’s Webmaster Quality Guidelines.
Google wants all sites to adhere to these quality standards.
So in short, Google frowns on auto-generated content why because it cuts corners on quality and users don’t enjoy it.
As a site owner and content creator, your goal should always be to provide
- Value
- Expertise, and
- Engagement through your content.
It’s true that writing good original content takes more time. But, focus on quality. Here are some tips to avoid problems with auto-generated content:
- Always have a human author research, outline, write, and edit any content you publish. Don’t fully outsource the process to AI.
- Focus on generating truly useful, one-of-a-kind content that would appeal to users even without SEO value. Provide real insight and expertise.
- Build content around specific themes and keywords, but avoid awkward over-optimization. Write naturally for visitors first.
- Make sure any content you aggregate, curate, or summarize from other sources is substantively edited and enhanced, not just copied or spun.
- Monitor your site’s engagement metrics like bounce rate. If they signal poor user experience, improve the quality and uniqueness of your content.
- Review Google’s quality guidelines regularly and ensure your content adheres to them. Don’t take shortcuts.
- Lean more on the promotion of great content over the auto-generation of mediocre content. Great content drives more long-term success.
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