Businesses are constantly looking for ways to make sense of their vast amounts of data. If you’re one of them, then enter Google Data Studio.
It is a powerful tool that transforms data into stunning visualizations and reports.
Besides, Google Data Studio empowers businesses to make smarter decisions based on real-time insights with interactive dashboards and automated reporting capabilities.
In this blog, we will talk about the features and benefits of Google Data Studio. And, let’s explore how it can help you unlock the full potential of your data.
Features of a Google Data Studio
1. Visualize your data
We all know that it is crucial to be able to visualize your data in a way that is informative, easy to read, and easy to share.
Looker Studio called Google Data Studio is a free tool that allows you to transform your data into fully customizable dashboards and reports that tell a compelling data story.
It has a drag-and-drop report editor. So, you can create visually appealing charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
Not only that but also you can make your reports interactive with the help of viewer filters and date range controls. These features allow you to explore the data on your own terms.
Moreover, the data control feature turns any report into a flexible template that can be used to view personalized data.
Additionally, you can enhance your reports with clickable images and links, enabling the creation of product catalogs, video libraries, and other hyperlinked content.
Annotate and brand your reports with text and images to provide additional context and visual appeal.
Looker Studio also offers a range of styles and color themes to make your data stories true works of data visualization art.
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2. Connect to your data
Looker Studio allows you to seamlessly connect to a wide variety of data sources without the need for programming.
Whether you’re accessing databases like BigQuery, MySQL, and PostgreSQL, Google Marketing Platform products such as Google Ads, Analytics, Display & Video 360, and Search Ads 360, or Google consumer products like Sheets, YouTube, and Search Console, Looker Studio has got you covered.
You can also import flat files via CSV file upload and Google Cloud Storage, as well as tap into social media marketing platforms such as Facebook, Reddit, and Twitter.
What’s more?
Looker Studio supports blended data from multiple sources. This enables you to combine related datasets to gain comprehensive insights.
3. Share and collaborate
Now, you can share your insights, and collaborate with others with Looker Studio.
You can invite individuals or teams to view or edit your reports or send them links in scheduled emails to stay up to date with the latest data.
Moreover, if you want to reach a wider audience, Looker Studio allows you to embed your reports on other pages such as Google Sites, blog posts, marketing articles, and annual reports.
Besides, collaborative work is also made seamless with Looker Studio’s real-time team collaboration feature. It allows multiple editors to work together simultaneously.
In addition to sharing within your organization, you can also share reports on social media platforms to extend the reach of your data stories.
4. Use Looker Studio in your organization
Looker Studio’s enterprise features provide administrators with the tools they need to manage users and control access to assets.
The enterprise admin panel offers a centralized location for Cloud Identity. And, Google Workspace administrators to govern the use of Looker Studio within their organization.
Administrators can manage data protection contacts, access Looker Studio settings, and review audit logs through the Google Admin Console.
With integration into Google Cloud Identity, administrators can manage user access and permissions, including synchronizing users from other identity providers like Active Directory.
Looker Studio also offers enterprise audit logging, organization-sharing policies, and the ability to transfer ownership of assets. This ensures efficient management within your organization.
Key Features of Looker Studio/ Google Data Studio
- An easy-to-use web interface
- Report templates for quick visualization
- Data connectors for seamless integration
- Looker Studio API for automation and management
- Report embedding for easy sharing
Pricing of the Google Data Studio
Pricing for Looker Studio is designed to be accessible to all users.
If you are the creator and report viewer, you can use Looker Studio at no charge.
However, if you are an enterprise and seeking additional support and administrative features such as team content management, Looker Studio Pro is available.
And, if you are already a Google Cloud customer, you can reach out to your account team to sign up and access Looker Studio Pro.
As for non-Google Cloud customers, there is an option to complete a form to be notified when Looker Studio Pro becomes available for sign-up.
This pricing structure ensures flexibility and caters to different user needs.
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