Hey there! So, you’ve come to the point in your business where you want to sell your product or service in a different country, Right? Congrats! That’s fantastic news and definitely something to celebrate.
But, let’s be real, selling in an international marketplace is not as simple as just shipping out your products. Each country has its own forms, standards, and ways of doing business, which can make things a bit tricky.
However, the good news is that there are ways to overcome these challenges and tap into a massive new audience.
One of these ways is through influencer marketing. It is a powerful tool to market effectively in different countries. So, if you’re interested in taking your business international with Influencer Marketing, let’s check out some steps to make sure you succeed!
What Makes A Good International Influencer?
If you’re in the market for a new influencer to promote your brand abroad, don’t just focus on their follower count. It’s more important to consider their ability to persuade people to act differently and the level of engagement they get on their posts.
Whether they specialize in a specific product range or cater to a particular demographic. Here, what matters most is their connection with their followers – that’s what you’re really investing in.
To be successful, an international influencer needs to have credibility, reach, and the power to influence purchasing behavior.
The stronger these factors are, the better your chances of achieving success with influencer marketing.
3 Reasons Why Influencer Marketing Will Continue To Grow
1. More People Are Becoming Influencers.
Have you noticed before, more and more people are becoming influencers these days? We know it might seem like there are already too many of them out there, but actually, that’s not true!
As social media keeps getting bigger and bigger, there are more chances for regular people to become influencers too.
Some people might be doing it on purpose, but others might just be sharing about their life and then end up getting a sweet deal with a brand they really love.
No matter how it happens, more and more people are getting big followings in really specific areas. And, that’s great news for you. Because it means you’ve got a better chance of finding someone who’s talking directly to your ideal audience. This is super helpful if you’re running an e-commerce store or something like that.
2. Influencer Marketing Agencies Are Growing In Popularity
Do you know how businesses keep up with all the latest strategies to stay ahead? Well, influencer marketing is one of those things that’s becoming pretty standard nowadays.
Basically, there are companies out there that help connect brands with influencers that fit their vibe.
And, the influencer marketing thing keeps getting bigger and bigger, so you can bet these agencies will keep expanding too.
But, if you’re an e-commerce brand that doesn’t have the time or resources to keep up with all the trends, no worries!
You can still benefit from influencer marketing by hooking up with one of these agencies. Easy peasy.
3. There Are More Content Options
You know how influencers started out by writing blogs about their favorite stuff, right? And then social media got super popular and the stuff they were putting out changed.
Now, video is the biggest thing when it comes to promoting products. Instagram Live, IGTV, TikTok, and YouTube are all about video.
But, now podcasts and audio-only apps like Clubhouse are blowing up. It makes you wonder what’s gonna be the next big thing in influencer marketing.
We don’t really know for sure, but we do know that things are going to keep changing. Brands selling stuff online should be ready to jump on new platforms and new kinds of content.
If you’ve already got a following on a certain platform, influencers are more likely to wanna work with you.
4 Tips To Find The Right International Influencers For Influencer Marketing
1. Research The Market
To enter any international market, thorough research is imperative. The same holds true for social media marketing as well. Each country has its unique way of using social media, and it’s crucial to understand these nuances to effectively connect with the right audience.
Some countries may have entirely different social media platforms, which need to be explored.
Additionally, demographic trends must be analyzed to create a tailored marketing approach. It’s important to note that every country has its interesting trends worth studying.
2. Familiarize Yourself With The Popular Platforms
To achieve the best possible results, it’s important to learn about the different forms and trends of popular platforms in the target country for advertising.
It’s advisable to familiarize yourself with the platforms by spending some time experiencing them. And, if already familiar, focus on the relevant sections for the intended market.
In some cases, this might entail using a completely new platform. For instance, when it comes to influencer marketing in China, platforms such as WeChat, Weibo, and Tencent Video are popular.
Despite language barriers on some of these platforms, insights can still be gained from visual components.
If you invest time in these platforms, you can gain a deeper understanding of the trends and forms in the target market. So, it can provide long-term value.
3. Target Regional Influencers
Once you’ve identified the platforms you want to leverage and have gained some knowledge about them, it’s time to establish connections with influencers.
You have two options- you can either collaborate with a local influencer marketing agency that has pre-established connections or reach out to influencers independently.
Regardless of the approach, it’s crucial to target the right kind of influencers.
It’s recommended to work with influencers based in the target market who have a substantial number of followers in that area.
Ensure they have a solid reputation and no involvement in any scandals, as this could adversely impact your local branding.
A quick Google search can help in this regard. Each country will have a spectrum of influencers, ranging from nano and micro-influencers to macro-influencers and social media celebrities.
4. Get The Right Content
To achieve better results, it’s essential to discover great influencers and understand the forms of social media channels you intend to use. Collaborating with influencers who have a good understanding of what resonates with their audience in the target market and know the right buttons to push is highly valuable.
The level of involvement from your influencers will likely directly impact the outcome, which may also depend on your product.
For example, if your product is a snack or food, certain social media trends might play well in different parts of the world.
One of these trends is making videos, where influencers live-stream themselves eating different foods.
Such videos are immensely popular in East Asia, particularly in South Korea, Japan, and China. Understanding the value of different content formats will ultimately lead to better overall results.
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