Strategize, create and convert customers with programmatic buying
Technology evolution is reshaping the entire digital world rapidly. Gone are the days when marketers worked for hours to take control over advertisements. With the world moving to the AI universe, digital marketing is also getting changed. Now is the time to grab opportunities and start capturing your customers with different approaches.
What's better than AI for excellent decision-making? Data-driven technologies are now controlling the media supply chain and the way you spend money to cut out complexity and take control over your ads. So are you ready to boost your sales revenue with programmatic buying?
Our programmatic buying services in Okemos, MI are a class apart; we follow a unique approach. Our team is expert in partnering with Convoluted programmatic technologies for digital media campaigns to outstrip our client goals. Whether you are trying to build brand awareness, generate more customers, or in-store sales, our programmatic buying program can help you achieve your goals with exceptionally result-driven strategies. Find your customers at every nook and corner of the tunnel and capture them with excellent programmatic buying services in Okemos, MI.
Advertisers recognize that to get ownership of their media supply chain; they must own their data and technology. The challenge is finding a transparent partner that can assist with the change and uncover possibilities to unlock ROI from their advertising expenditure.
We deliver programmatic services that assist marketers in creating value from their media budgets and establishing an advertising ecosystem that they can rely on, whether an advertiser is just searching for a new agency partner or seeking to transfer their media purchasing in-house.
We accomplish this by offering integrated services that assist marketers in achieving better cost transparency, using their data, and designing audience-driven campaigns. Our methodology is unusual because we do not want arbitrage media and instead use our worldwide distribution footprint to integrate strategy, creativity, data, technology, and analytics, resulting in greater outcomes that would not be achievable otherwise.
Top 10 FQs of programmatic buying
Are programmatic buying and real-time bidding the same?
Marketers often use real-time bidding in exchange for programmatic buying, but they are not the same; Where programmatic buying is technology to automate media buying. In contrast, real-time bidding is a protocol that implements programmatic buying. In simple words, you can say real-time bidding is a section of programmatic buying.
What will I lose if I don't use programmatic buying?
We accomplish this by offering integrated services that assist marketers in achieving better cost transparency, using their data, and designing audience-driven campaigns. Our methodology is unusual because we do not want arbitrage media and instead use our worldwide distribution footprint to integrate strategy, creativity, data, technology, and analytics, resulting in greater outcomes that would not be achievable otherwise.
Are programmatic buying ads the future of the industry?
Needless to say, online marketing has now become the core element of marketing for many companies to take over the customers. According to the survey, 86.3% of total purchases in the U.S came through programmatic buying, so it won't be wrong to say it's not the future but the present. Certainly, programmatic acquiring a large market section doesn't mean it runs the market entirely, but if you're losing out on programmatic buying, you are surely missing many benefits.
What will I gain from programmatic buying?
Thanks to real-time bidding, using DSP and SSP s, you can instantly match the publishers and advertisers. By automating your media buying, Programmatic Buying brings a huge profit for advertisers. While programmatic buying has reduced the risk of errors, it has also enhanced the opportunities for the companies to capture the audience and convert them into customers with excellent decision-making power. BeGlobal has esteemed professionals who are excellent with programmatic technologies and inclined to bring exceedingly positive results for clients.
How much does programmatic buying cost?
Due to the automated programmatic buying process, companies can control their million dollars over marketing as per results. Programmatic buying has reduced the investment and increased access to ad inventory. Companies can generate better results and ROI.
Is the Google display network a programmatic platform?
No, many marketers often confuse Google as a programmatic buying channel, but that's not the case. Google is a closed channel that provides you a platform for advertising, while programmatic buying is a technological platform that connects you with far more exchanges and publishers.
What is the connection between SSP and DSP?
DSP is a demand-side platform used to buy ads in automated ways and connect with various SSPs. DSP is an interface for advertisers. On the other hand, SSP is a Supply-Side platform that helps publishers to communicate with multiple DSPs. Programmatic buying technology is a common platform for DSPs and SSPs.
What is the connection between an ad exchange and an ad network?
When you talk about programmatic buying, an ad exchange and ad network are the terms used quite often. Where an ad network is an intermediary that sells inventory to advertisers and collects from DSPs, an Ad exchange is a marketplace to sell ad inventory directly. These technical terms might be difficult for you to understand. An expert programmatic agency can help you understand all these terminologies.
Will Programmatic buying hamper my reputation?
Companies often think of programmatic buying as huge havoc, but that's not the case. Demand-side platforms do not use low or cheap ad inventory for the client-side. Therefore due to the use of AI and quality decision making, there's no harm to your company rankings or reputation.