As a website owner, marketer, or anyone who uses Google Analytics, you may have already heard about the recent update to Google Analytics called GA4.
With this update, Google has introduced some significant changes to the way data is collected and reported.
It’s natural to have questions about this update, and that’s where this blog comes in.
In this blog, we’ll be answering some of the most frequently asked questions about the GA4 update.
We understand that the GA4 update may seem intimidating or confusing at first, but with the right information and guidance, you can navigate it successfully. So, let’s dive in and answer your GA4 questions!
GA4 Frequently Asked Questions
What Is GA4?
GA4 is the latest version of Google Analytics that uses an event-based data model instead of the traditional session and pageview model used in Universal Analytics (UA).
The GA4 can track the analytics of both websites and applications in a single property. This is a significant improvement compared to UA, which can only track website analytics.
GA4 was previously known as the ‘App+Web Property,’ and it was released in beta.
What Are The Biggest Changes Coming With GA4?
One of the most significant changes in GA4 is that it is event-based instead of session-based like its predecessor, Universal Analytics.
This means that everything from the start of a session to a page view will be considered events.
Additionally, event categories, actions, and labels are now “event parameters,” and you can pass data about the event through as parameters.
The free version of Google Analytics allows 25 different parameters per event, while the new GA360 version allows up to 100.
Another notable change in GA is that there are no more views.
Instead, Google has released the ability to create custom reports that can be added to the left-hand navigation. This is to make finding data easier for users in the interface.
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What Other Changes Should Be Expected In GA4?
Aside from the most significant changes mentioned above, there are many others that you should be aware of.
The interface of GA4 looks much different than Universal Analytics. And, Google’s machine learning and data modeling play a much more significant role. Additionally, some metrics are being replaced or redefined, such as bounce rate.
It’s important to note that everything is changing in GA4. And, There’s a learning curve, no doubt about it. However, getting started sooner rather than later is the best approach for a successful migration to GA4.
Can I Still Use Historical Data From UA?
Absolutely! Google has got your back on this one. You can download all your precious historical data from UA until the end of December 2023, which is more than enough time for you to get your hands on it. They’ve promised to keep the historical data accessible for at least six months after they stop processing new data. Remember, data is a valuable asset, so don’t let it go to waste.
How To Get Certified In Google Analytics 4?
You can get certified in GA4 for free through Google’s online course, Google Skillshop. The course consists of four sections, each containing a pre-self-assessment, several lessons, and a post-self-assessment.
What Is The Difference Between GA3 (UA) and GA4?
The main difference between GA4 and UA is in “what the two different property types track”.
GA4 can track both websites and applications, while UA can only track website analytics.
Moreover, GA4 uses a measurement model based on events and parameters, whereas UA uses a measurement model based on sessions and pageviews.
Is Google Analytics 4 Free?
Google Analytics is not only a cutting-edge property type, but it’s also completely free of charge. Yes, zero costs associated with adding one or even multiple GA4 properties to your account.
It’s an incredible opportunity to gain deeper insights into your website or app’s performance without spending a single penny. So, if you’re looking to level up your analytics game, GA4 is the way to go.
Is It Possible To Run Google Analytics 4 And Universal Analytics At The Same Time?
Absolutely, it’s totally doable to run both platforms simultaneously at this moment. But you need to be aware that UA will cease to collect data by summer 2023. That’s why it’s crucial to have GA installed and ready to go, even if you’re not quite prepared for the full transition just yet. So, make sure you have installed GA4 even if you are not ready for the switch quite yet.
Can You Link GA4 With Google Ads?
Yes, you can link GA4 properties to both individual and manager Google Ads accounts. This provides a better understanding of the customer cycle. Not only that but also it allows you to see how users interact with your website after clicking on an ad.
And, each GA4 property has a limit of up to 400 links. So, if your Google Ads setup exceeds this limit, you may want to consider creating a Google Ads manager account and linking it to your Analytics property.
Is It Possible To Link Google Analytics 4 With Search Console?
The good news is that you can indeed connect your GA4 account with your Google Search Console property. And let me tell you, this integration is a game-changer!
With it, you’ll be able to access a wealth of data on important metrics like queries, impressions, clicks, landing pages, CTR, and much more.
But here’s the thing, you can only link your Google Search Console property with one data stream.
And, to see those reports in your GA4 reporting view, you’ll need to manually publish them via the ‘Library’ menu and locate the report under the left navigation.
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