Business owners, visionaries, innovators, and knowledge seekers flock to Dubai in October 2021 to attend the Dubai 2020 (2021) Expo because it is unique. It is one of the most anticipated global events every five years and is part of the World Expo founded in 1851. SMART goals can help you increase your event marketing efforts. By reading this article, you will learn how to set them.

The Dubai Expo, originally planned for 2020, has been rescheduled for October 2021 and ends in March 2022 due to the COVID-19 pandemic. After Dubai won the lottery in 2013, work began on building buildings and selecting themes. 

Global Expo 2020 (2021) has as its theme “Connecting Minds, Creating the Future.” Sub-themes include “Opportunity, Mobility, and Sustainability.” This year’s expo will feature 190 countries, thousands of exhibits, and millions of visitors. 

The statistics for Expo Dubai 2021 might make you feel overwhelmed if you will present at the event. You want to get your company’s message out there, but how can you do that? Lead generation and digital marketing are important.

Dubai Expo 2020 (2021): Marketing your Business

Setting clear goals and using KPIs are essential for maximizing the effect of your event on your business. The tool enables you to determine the success of your business’s involvement in the event, helping you ensure its success throughout the entire event. 

Create your landing page or website for Expo 2020 Dubai

We will provide exposure to the Expo through our website, and a detailed list of event stands, speakers, and more, but you should also have a website dedicated to your presence at the Expo. Upon first encountering your brand, this will be one of the first places where you should inform your visitors of who you are and what you can offer. It will be easier to gain visibility and more likely to showcase your vision if you have a website devoted to your presence at the expo.

Quality Content: Ensure that your website provides visitors with relevant and interesting content. These might include blog posts, about us sections, articles, videos, and much more. As a result, your audience will become more informed while you rank higher in the search engine results, providing greater search engine optimization. The following tips will help you create a great Expo 2020 website: 

Keep a consistent color scheme and tone in your event website to ensure it is true to your branding. 

Countdown Clock: Why don’t you add a countdown clock to your website to make it more engaging and exciting? As a result, you will generate more excitement when you are exhibiting and make attendees feel more compelled to attend.

Optimizing your website to rank higher in search engines

Organizers should make Search Engine Optimization a priority on their event websites. By using a variety of tactics, including on-page and off-page tactics, SEO can improve the quality and quantity of your website traffic.

Internet marketing using social media

You should take advantage of social media channels to gain maximum exposure. Creating a buzz around the event and showcasing your campaign results can be done through your social media platforms.

Marketing events based on customer accounts

In account-based marketing, you target specific targets, such as businesses or individuals perfectly suited to your product or service. Targeting businesses and individuals attending the Expo can help you make the most of this practice. Your campaign plans for these individuals or companies will be personalized, ensuring that the highest levels of engagement occur. 

Outbound marketing (e.g., via LinkedIn, Emails, and phone calls) and inbound marketing tactics are both performed by ABM.

The bottom line

Aside from digital marketing, digital marketing is essential for maintaining your business status. It helps create buzz about your company and what it can offer. 

BeGlobal provides high-quality digital marketing services to firms of all sizes, from startups to multinationals. Our Expo 2020 marketing agencies can assist you in marketing your company and your message as a digital marketing firm based in Dubai and with years of marketing expertise.

Our mission is to help companies grow, and we combine marketing and sales strategies with new technology and marketing campaigns to ensure they get the best results.