Six of the best social media platforms for small businesses

social media company in Dubai

It has played a part in many business success stories in recent years. Here are the six best social media platforms that will make your small business dreams come true! Global Web Index reports that 54% of internet users research products on social media platforms.

Small business owners might find social media overwhelming sometimes, even though it has its benefits. Once their business is up and running, they also have to do their best to reach their goals. But as for social media, marketing is proving to be a must-have for your small business and can help boost your business rather than add to it. 

Are small businesses able to succeed with social media?

Understanding the benefits of social media for businesses is essential before choosing the best social media marketing services in Dubai to use. 73% of marketers said their social media marketing efforts have been somewhat or very successful for their company, according to a study conducted by Buffer.

Your small business must invest in these six social platforms.

According to HubSpot, approximately 53% of the world’s population uses social media at least once a day. Furthermore, four out of ten Millennials and five out of ten members of Generation Z express a preference for social media channels as advertising channels. In terms of marketing and promoting your company, here are six platforms you should use:

01. Instagram

Instagram is one of the most effective marketing tools for small businesses. You can use it to create appealing content and promote your business because it offers a variety of innovative features and elements. The reason Instagram made the list of the top six for small businesses is due to many factors. In addition to telling interesting stories, Instagram is also a great tool for sharing obscure facts and boosting engagement. It even lets you display new products, promotions, and discounts using the stories feature. 

02. Facebook

It’s no accident that Facebook is called the king of marketing for businesses, and good reason! By using community groups, posts, messages, and other tools, a Facebook business page can help you find and interact with your target audience in the best way possible. Facebook’s apps and free tools are used by more than 200 million businesses, according to HubSpot. By providing insights into your audience, Facebook Insights can help you optimize your future promotions.

03. LinkedIn 

It can provide an abundance of opportunities to your small business by offering you access to LinkedIn’s social media audience. There are most likely genuine customers tagging along with you on the platform since most users are serious about business. In 2020, LinkedIn was voted the most trusted network, according to Business Insider. Connecting with other companies on LinkedIn can help you get funding, events, and endorsements that influence your consumers’ buying decisions.

04. Twitter

You might be surprised to know that your small business can also benefit from Twitter, just like any established big brand. Despite Twitter marketing being rare among small businesses, it usually sees higher organic traffic to their websites. Twitter use is likely to increase in the coming year by 53% among marketers and 34% for consumers, according to Edition XVI. By analyzing the interactions between consumers on Twitter, you can gain valuable insight into consumer behavior.

05. Pinterest

A great place to promote your small business is Pinterest, one of the most highly trafficked platforms on the internet. Utilizing Pinterest can assist in the direct marketing of your products to consumers, which is one of the main benefits. Consumers are getting to know your products as a result of Pinterest. The more leads you generate, the more sales you generate quickly. Eighty-two percent of users consult Pinterest before making a purchase, according to Neal Schaffer’s research.

06. Snapchat

Your small business can benefit significantly from using the great social media platform Snapchat. The self-destructive snaps on Snapchat that you can use to drive shoppers to impulse purchases with you are one of the most interesting and useful features. Motivators work like calls to action, which can boost sales tremendously. Snapchat scored 72 out of 100 on the consumer satisfaction scales, according to our agency reports.

You can use social media platforms or a social media company in Dubai like Beglobal to market and grow your business. You will boost your business while having fun with the customers using any of the aforementioned platforms! You can reach a wider audience with your products and services than with traditional marketing as an added benefit.

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