SEO [search engine optimization] can be tough, especially when you’re only starting. There are plenty of in-depth resources available, but sometimes it’s hard to tell which resources are reliable and which aren’t because the topics are so broad and complex.
In this blog, we’ve outlined 10 Best On Page SEO Checklist, Factors & Techniques (For 2023) that will help your pages rank in Google’s search results regardless of what niche they belong to or how competitive your industry is.
1) Title Tags
A good on-page SEO strategy is essential to rank well on search engines. Below are some best practices and factors to include in your on-page SEO checklist.
- Use keywords strategically in the title, meta description, headings, and content.
- Optimize your images with alt tags and captions including descriptive information about the image such as who is in it or what it’s about.
- Make sure your site loads fast for users by removing superfluous code from your site.
2) Meta Descriptions
With the ever-changing dynamics of the search engine algorithm, it is difficult to stay on top of all the latest changes.
Highlight your unique value proposition or USP to stand out from the competition. Keep in mind that most search engines now use machine learning, which means they can better understand what people are searching for.
However, this also means that you need to be even more targeted with your keyword research and utilize long tail keywords as much as possible.
Headings in SEO are crucial for your on-page optimization and to ensure that your website is being correctly indexed by search engines. Headings should be used as a way to break up the content on your page so that it is easy for people to scan and understand.
It can be used as a way to list out different topics or categories of your page’s content.
Heading tags like H1, H2, H3, etc., work in a hierarchy format with the most important heading tag being an H1 and the least important one being an H6. What this means is that search engines will prioritize headings tagged with an H1 above those with an H2 or even an H3.
The best way to generate a great On-Page SEO checklist is by considering all the major factors and techniques that have been proven to work.
Keyword Research: The key to any successful On-Page SEO strategy is making sure you’re targeting the right keywords so that your pages are relevant and ranking in Google’s search results. To do this, you’ll need to conduct extensive keyword research to determine what keywords people are using when they search for your product or service.
5) Image Optimization
Image Optimization is a series of techniques that can be used to make images on web pages load faster. The goal is to make the images as small as possible without compromising their quality. This will lead to improved page loading times for your site’s visitors.
You should always use .jpg format for the image file type when possible because of its better compression quality.
Use filters sparingly if at all; they will result in heavier files.
6) Internal Links
In the world of on-page search engine optimization, there is always something new to learn, that’s why it’s important to stay up to date. For example, did you know that Google has a new algorithm to better determine what content is most relevant?
Called RankBrain, this algorithm can even learn how your website’s visitors are clicking through links and which keywords they’re using in their searches. This means RankBrain will be able to anticipate what pages are most likely relevant for a given search term and rank accordingly.
7) External Links
If you want to learn more about On-Page SEO Checklist, these are some great resources. The Moz blog has a ton of great posts on the subject, so I recommend starting with this one. They also offer services like link building and site audits, which can help you rank better in the SERPs.
8) Mobile Optimization
Mobile Optimization is the main thing to consider in the 10 best on-page SEO checklists, factors & techniques (for 2023). All of the major search engines have now said they will start to favor mobile-optimized websites over those that are not. This is because more people are searching on their phones than on their computers. The easiest way to tell if your website is optimized for mobile viewing is to check the viewport tag in your HTML code.
If it says 100% or something close, then you’re set. If it doesn’t say anything about a width, then open the web browser on your phone and see what the layout looks like. It’s also important to make sure all images are at least 1200 pixels wide so they don’t get distorted when viewed on a small screen.
9) Page Speed
Google has announced that page speed will be a ranking factor from now on. The site’s load time also affects your bounce rate, and this can cause a dramatic decrease in conversion rates if it takes too long for your website to load.
Most webmasters measure their site’s loading times by using tools like Pingdom or GTmetrix, which both offer free services to test your website’s performance. It is recommended that you use these tools to check how long it takes for your pages to load and make improvements as necessary.
10) Schema Markup
Schema markup is used to provide more data about the content of your site, which can be consumed by Google and other search engines. The most common type of schema markup is Structured Data Markup Language (SDML), which can be added with a few lines of HTML code on your pages.
RSS Feeds: One type of SDML that you may use is the RSS Feed SDML markup for blogs and news sites. This will allow you to have a description, title, link, author, and publication date all within the search engine results page.