Search Engine Optimization
A lot of general population thinks it’s some kind of magic. You and we do know it’s not. It’s part science, part informed bets and part consistency with the previous two.
Let’s look at it from the angle of the user. What would you do when you have to search something? You search for it, and you click on one of the top results on the home page. Well, more often than not.
Ever wondered, how those tip search results got there? Because they were Search Engine Optimized.
Exactly how search engines work is a closely guarded secret, but the principles of good SEO are not. At the most basic level, they are based on two key principles: Keywords and Links.
There are good chances for a better ranking if your website contains words that are searched. Keywords are especially effective when they are found in the website title or headings.
But search engines don’t make it that easy, do they. As in real life, quantity over quality doesn’t cut much ice. Stuffing your website with keywords instead of working on quality content first won’t take you too far. Our experts are always testing your content on quality parameters and suggesting solutions.
Let’s talk about Links. Websites that link to yours basically tell the search engine that you have some worthy content there. But again, quality trumps mere quantity. Links from relevant sites assume extra importance. Our SEO team is always checking for these and working on getting more relevant links.
But that’s where the simplicity of SEO ends- in its introduction.
And that’s where we come in. Our SEO experts will do the heavy lifting, leaving you free to focus on your other business needs.